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Flower Shop Network Education Center

July 8, 2024

Close-up view of a flower arrangement featuring pink, purple, and yellow flowers

Selling Subscription Flower Services

Subscription flower services have become increasingly popular as customers seek regular deliveries of fresh, beautiful blooms for their homes and offices. For florists, offering subscription services can provide a steady revenue stream and foster long-term relationships with clients. This white paper will explore actionable items and techniques for successfully selling subscription flower services.

Someone putting floral foam into the bottom of a container

Floral Foam Alternatives and Techniques

Floral foam has long been a staple in the floral industry for its ability to hold water and support flowers in arrangements. However, its environmental impact has prompted florists to seek sustainable alternatives. This white paper explores various eco-friendly alternatives to floral foam and offers actionable techniques for their use.