In today’s digital age, social media is a cornerstone of any marketing strategy, especially for visual-centric businesses like florists. Leveraging platforms such as Instagram, Facebook, and X (formerly Twitter) can significantly boost your brand’s visibility and engagement.
Are you ready to ride the wave of the latest social media trends without sinking your brand? Trends are a way to boost your brand’s visibility, while showing off your business’s creativity and personality.
As a flower shop, one of the most important things to know is who your target audience is. In case you’re unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to!
Join Tim Huckabee to learn new techniques for selling in-store and over the phone. These helpful tips include offering add-ons, taking the card message before choosing flowers so you can learn more about the occasion, and using the point of sale system to spot new and returning customers.
Tim gives six rules to follow when approaching new sales opportunities, like “never use bland adjectives when describing design shape” and “never assume the spelling of names or addresses.”
In this month’s Shop Talk, Tim points out key ways to prepare any flower shop for Mother’s Day sales via phone, store, and website.
This video gives you a clear action plan to get ready for Valentine’s Day sales, answering key questions like: How much inventory should you order for the holiday rush? And how can you make sure you are properly staffed to get through the day?
The biggest floral holiday can be overwhelming for experienced florists and new florists. Tim Huckabee walks you through tips and tricks to navigate Valentine’s Day with ease.
Like many other industries, florists are struggling with supply chain issues. From lack of stock to long shipping times to limited options, we know that finding vases and containers is harder than ever. So what’s the solution? Implementing a vase/container recycling program.
Learn how to improve your sympathy sales, ensuring you provide the care your customers need while pricing your work appropriately.