Flower Shop Network Education Center

Sydney Stauffer

florist arranging a pink bouquet

Offering Discounts? When They Help vs. Hurt Your Profit

It’s a question almost every florist asks at some point: Should I run a discount to get more orders? It can seem like an easy win. Lower prices should bring in more customers and increase sales. But discounting is a lot more complicated than it looks. If it’s not used carefully, it can hurt your bottom line. Before you launch your next promotion, it’s worth taking a closer look at when discounts help your business and when they may be doing more harm than good.

flower shop sign

Outdoor Signage for Florists

Making a strong first impression is important, and your storefront is often the first interaction customers have with your flower shop. If you’re not fully utilizing your shop windows, sidewalks, outdoor signage, and other storefront decor, you may be missing valuable marketing opportunities. Your storefront should clearly communicate who you are, what you offer, and how customers can order, even after hours.

phone taking a picture of flowers

Social Media for Beginners

If social media feels overwhelming, you’re not alone. Many florists know they should be posting, but aren’t sure where to begin, what to share, or which platform actually makes sense for their shop. The good news is, you don’t have to be everywhere. You just have to start!

florist handing flowers and receiving credit card

Florist Guide to Customer Billing Statements

Most florists see billing statements as just paperwork, but the thing is, every customer opens their statement. They’re checking their balance, looking for credits, and reviewing charges. Which means… you have their full attention. So why not use that moment to reinforce your brand and drive more sales? Here’s how to turn your customer statements into a smart marketing tool for your shop.

man holding a magazine surrounded by plants

Press Release Guide for Florists

A press release is a written announcement sent to media outlets to share newsworthy updates about your flower shop. It helps generate publicity, build credibility, and increase community awareness. Today, press releases are typically distributed via email to editors, journalists, bloggers, and digital media contacts, and are rarely mailed or faxed.

flowers on a newspaper

Print Advertising for Florists

Print advertising can still be an effective way to promote your flower shop when done strategically. The key is choosing the best places to advertise. Local newspapers, community magazines, event programs, school sports booklets, church bulletins, and neighborhood mailers can all help you reach customers in your service area, especially for sympathy and everyday occasions.

How To: Google Video Verification

Does your business need verified on Google? Sydney walks you step by step through the process of Google’s video verification method, including a real example!