Making a strong first impression is important, and your storefront is often the first interaction customers have with your flower shop. If you’re not fully utilizing your shop windows, sidewalks, outdoor signage, and other storefront decor, you may be missing valuable marketing opportunities. Your storefront should clearly communicate who you are, what you offer, and how customers can order, even after hours.
Most florists see billing statements as just paperwork, but the thing is, every customer opens their statement. They’re checking their balance, looking for credits, and reviewing charges. Which means… you have their full attention. So why not use that moment to reinforce your brand and drive more sales? Here’s how to turn your customer statements into a smart marketing tool for your shop.
A press release is a written announcement sent to media outlets to share newsworthy updates about your flower shop. It helps generate publicity, build credibility, and increase community awareness. Today, press releases are typically distributed via email to editors, journalists, bloggers, and digital media contacts, and are rarely mailed or faxed.
Print advertising can still be an effective way to promote your flower shop when done strategically. The key is choosing the best places to advertise. Local newspapers, community magazines, event programs, school sports booklets, church bulletins, and neighborhood mailers can all help you reach customers in your service area, especially for sympathy and everyday occasions.
Check out this video with FSN’s Hannah on how to use Floral Foam and how to green your containers!
Does your business need verified on Google? Sydney walks you step by step through the process of Google’s video verification method, including a real example!