Offering Discounts? When They Help vs. Hurt Your Profit
It’s a question almost every florist asks at some point: Should I run a discount to get more orders? It can seem like an easy win. Lower prices should bring in more customers and increase sales. But discounting is a lot more complicated than it looks. If it’s not used carefully, it can hurt your bottom line. Before you launch your next promotion, it’s worth taking a closer look at when discounts help your business and when they may be doing more harm than good.