Print advertising can still be an effective way to promote your flower shop when done strategically. The key is choosing the best places to advertise. Local newspapers, community magazines, event programs, school sports booklets, church bulletins, and neighborhood mailers can all help you reach customers in your service area, especially for sympathy and everyday occasions.
What to Include in Your Print Ads:
- Shop name
- Logo
- Shop phone number
- Website
- Clear call to action (Call today, Order online, Scan to shop, etc.)
- An incentive (promo code, seasonal special, or limited-time offer)
Add a QR code that links directly to a seasonal collection, wedding inquiry form, or sympathy page. This makes it easy for readers to take action immediately.
Smart Ways to Use Print Advertising:
Run Specials Through Your Print Ads
Highlight holiday specials, wedding packages, or sympathy services. Tie your print ad to a clear offer, like “10% off Homecoming Corsages with code Hoco10” or “Free local delivery this week only.”
Tracking codes help you measure whether your print ads are working.
Sponsor Local or Regional Events
Keep an eye out for local events happening in your area and become a sponsor. Look for charity events, school fundraisers, bridal shows, local festivals, or Chamber of Commerce events. Sponsorship often includes your logo and information on programs, flyers, banners, t-shirts, and social promotions.
Become The Authority
Being featured in publications helps build credibility. Submit an article or an idea for an article to popular magazines, particularly magazines in your state. If your shop is featured in an article, show it off! Post it to your social media, add it to your website, and frame it for your shop!
Don’t Forget Your Website
Print should support your digital presence, not replace it, so be sure to add your website in your printed ads. If you submit a logo for sponsorship, add your website address to the logo image. Including your website in print ads allows customers to immediately find you and buy something if they so choose. Adding that level of convenience is essential to converting sales from print ads.
When used intentionally, print advertising can support brand awareness and reinforce your shop’s presence in the community!