Marketing
Knowing your target audience can help you better strategize your marketing efforts so that you can put more effort into enticing customers who you know are interested in your product. So, how do you figure out who your target audience is, and what steps should you take to market to them? Here are a few key tips to help you out. Read more >>
Marketing Guides
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Most small business owners don’t wake up thinking they should hire a marketing agency right off the bat. Usually, it starts with frustration and burnout. Running a small business while...
Making a strong first impression is important, and your storefront is often the first interaction customers have with your flower shop. If you’re not fully utilizing your shop windows, sidewalks,...
If social media feels overwhelming, you’re not alone. Many florists know they should be posting, but aren’t sure where to begin, what to share, or which platform actually makes sense...
A press release is a written announcement sent to media outlets to share newsworthy updates about your flower shop. It helps generate publicity, build credibility, and increase community awareness. Today,...
Print advertising can still be an effective way to promote your flower shop when done strategically. The key is choosing the best places to advertise. Local newspapers, community magazines, event...