When it comes to a single arrangement, did you know there are more ways to get eyes on your work than posting just one photo? One arrangement can give you several opportunities to create content across social media. Here are some of our favorites!
Share To Your Story:
Sharing your arrangement to your story is an easy way to give your work more visibility. Some users may check their stories before scrolling through their feed, giving you another opportunity to put your arrangement in front of them. Stories are also a great place to add a link to your website, making it easy for someone who loves what they see to take the next step and shop. It’s a simple way to get more out of one arrangement without having to create entirely new content.
Create A Reel:
Reels are videos that can be shared on your social media page. You can get creative with your video, whether you’re showing off the completed arrangement, sharing a step-by-step look, or creating a timelapse of the process. When you upload a reel, it can appear on your feed as well as in the reels page, giving your content another opportunity to be discovered. Reels can also continue reaching users as they browse video content after the original posting date, helping give your content more opportunities to be seen over time.
Set Up A Sneak Peak:
Give your followers an inside scoop on what is happening in your shop. Whether you’re working on an arrangement you’re especially excited about, updating impulse items in the store, or getting ready to launch a new flower collection for the season, share a behind-the-scenes look at the process. Giving your followers a sneak peek can build excitement and give them a reason to come back and see the final look. For one arrangement, this gives you another piece of content before you even share the finished product.
Highlight The Arrangement:
They say a picture is worth a thousand words, so what if you posted four or five photos of your arrangement instead of just one? When taking photos of your flowers, be sure to capture the details. Maybe you used a higher-priced flower that deserves a close-up, a cute and funky vase your followers would love, or a customizable ribbon that says “Happy Birthday” or “For Grandma.” Showing these different details gives your followers more to see and allows you to create more content from just one arrangement.
The next time you finish an arrangement, don’t stop at just one photo and one post. Look for different ways to share the process, highlight the details, and show off the finished design. With a little creativity, one arrangement can give you several pieces of content to keep your social media fresh and your followers engaged.