You’ve seen them: the viral and trendy Reels that grab everyone’s attention. You may think, “I wish we could create videos like that,” but the good news is, you can! When it comes to Reels, it’s easy to overthink what you should create or how your video should look. The truth is, your Reels don’t have to be complicated. Here are some simple ideas to help you get started and feel more confident creating your next Reel.
Restock The Cooler
Film yourself designing a beautiful bouquet or arrangement from start to finish. This is one of our favorite Reel ideas because it gives your followers a look at your design style while also showcasing the flowers and inventory you have available in your cooler. It’s something you’re already doing, so why not turn it into content? Followers enjoy seeing original content from the businesses they follow, especially when it gives them a look at what happens behind the scenes.
Setting Up A Wedding
If weddings are in your repertoire of services, setting up a tripod before you begin decorating for the ceremony is a unique way to show off your wedding skills. Create a timelapse of decorating the arch where the couple will say “I do,” setting up the flowers in the reception area, or creating the bridal bouquet. These videos give potential clients a behind-the-scenes look at the work that goes into bringing a wedding vision to life.
Trending Sounds
You may notice that some Reels receive more engagement or become more popular than others. When a sound starts trending, users can take that same sound and create their own version that best represents their brand or products. Florists can do this too by putting a floral spin on a trend while even adding a little humor. Fun and quirky content can grab your followers’ attention and potentially increase engagement. Don’t be afraid to have a little fun and let your shop’s personality show!
Quick Shop Tour
From shop improvements to newly added seasonal décor, a behind-the-scenes look is a great way to showcase what’s new in your shop. Take your followers along as you update a display, unpack new items, or give an area of your shop a fresh look. This is an easy way to create a Reel while giving your audience a reason to see what’s new.
Creating Reels doesn’t have to mean spending hours planning, filming, and editing. Some of the best content can come from simply capturing what is already happening in your shop each day. Grab your phone, hit record, and don’t be afraid to get creative!