You just created a Facebook page, now what? Coming into the world of social media can be intimidating, but it’s a great tool to use when it comes to advertising your business. Creating a new Facebook page may seem like a lot of steps at first, especially when you’re not sure where to begin. Here are some helpful tips on what you can do to get your brand-new page started.
Invite Your Friends and Family
Inviting friends and family is a great way to give your page its first followers instead of starting at zero. Since these are people who already know you, they may be more likely to like, comment on, and share your posts, helping your page gain some early activity. As they begin interacting with your content, it can also help introduce your business to people outside of your immediate circle.
Show Off Your Work
Not sure what to post first? Start by showing your audience what your flower shop can do. When you finish a beautiful arrangement, take a good photo and share it on your page with a caption. Whether it’s a bright birthday arrangement, a heartfelt sympathy piece, or flowers for a special occasion, each post gives potential customers a look at the work and services your shop provides. As you continue posting photos and videos, you’ll begin building a page that represents your business and gives customers a reason to follow along.
Interact With Your Audience
From the beautiful photos and videos you’ve posted, you may start to receive comments from your followers. Responding to those comments shows there’s a real person behind the business who appreciates their interaction. This can also help build trust with potential customers who visit your page and see how you communicate with your community.
Grow Your Page
Did you know that you can run an advertising campaign to get new followers? This is perfect for new pages looking to reach users in their area. By targeting people who live near your shop or within your delivery area, Facebook ads can be a helpful way to grow your local audience and get your business in front of more people. You don’t have to start with a large budget, either. Even something as simple as $20 over 10 days can help introduce your new page to more local users and encourage them to follow your business.
Learn more by watching our Education Center Video: Social Ads with Justin & Haley
Building a successful Facebook page takes time, so don’t be discouraged if you don’t see results right away. Stay consistent, keep sharing your work, and use your page as another way to connect with current and potential customers.