Christmas time is almost here, and there’s no better time to start planning your holiday marketing! With customers shopping for gifts and decorating their homes for guests, this season brings plenty of opportunities to get your shop noticed. Start capitalizing on in-store activities and creative social media opportunities! We’ve come up with a few ideas to make the most of this Christmas season and get more customers through your doors!
Christmas Open House
Invite your customers and community to a Christmas Open House! Bring in exclusive holiday products that officially “drop” the day of your open house. Have your Christmas arrangements out on full display so customers can place their orders for their holiday get-togethers. Offer in-store exclusive products, small giveaways, and other in-store deals to encourage shoppers to make their purchase while they’re in store! You could even offer a small discount to people who order their holiday arrangements during the open house! Don’t forget to promote! Post on social media, send out emails, and let all your customers know you’re hosting this exciting event! This is your perfect opportunity to connect with your community and welcome new faces into your shop this Christmas season!
Social Media
Your social media is the perfect place to show your audience everything your shop has to offer this holiday season. Instead of just posting your arrangements; give your followers the real, raw look at what happens behind the scenes during the holiday rush. Post how-to videos, holiday inspiration, unboxing videos, creating Christmas centerpieces, the options are endless to promote holiday fun and your shop! Although posting photos is easier, reels and videos almost always encourage a higher reach and engagement, meaning more people see your posts! The more you show your customers your individuality, the more reasons they have to engage with your content and come to your shop!
12 Days of Christmas Campaign/Sale
Make your promotion a whole experience! 12 Days of Christmas is a fun way to keep your customers coming back to your social media and shop! Feature a different product, promotion, or giveaway each day for 12 days! This could be anything from a discount on a designer’s choice arrangement to special pricing on ornaments, free add-ons, or holiday home decor. You could even give customers the chance to win one of your featured products! This helps create excitement around your daily posts and encourages customers to keep checking back to see what’s next.
Christmas Window Displays
Some of the best marketing opportunities can happen right outside of your door! Your shop is all about presentation, and a beautiful and festive window display will easily grab the attention of customers walking by. Show off your holiday decor and arrangements, and create a beautiful holiday scene customers can take home with them! Take it a step further and create a QR code customers can scan as they walk by, directing them to your website to shop the collection on display!
Make This Christmas Count!
The holidays get so busy before we even realize it, so now is the time to put your marketing plans into action. With a little early planning and creativity, you can make an impact on your shop and create a new tradition for your customers. Choose one you think may work best for your shop and capitalize on the holiday cheer today!