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Flower Shop Network Education Center

Jamie Jamison

Start in September: Stay Ahead on Holiday Marketing

The holiday season can be one of the busiest times of the year for florists. Between designing arrangements, fulfilling orders, deliveries, and tending to customers, finding the time to market your shop can become difficult, especially during the holiday season. Getting a head start on your digital marketing can help you stay connected with customers even when your schedule starts filling up. You don’t have to have every post, reel, and email finished months in advance. A little preparation now can make marketing your flower shop feel much easier once the holiday rush begins!

Stay Top of Mind: Print Marketing for Your Flower Shop

Digital marketing is essential, but the printed materials in your shop and those that leave with your orders have a major impact on your marketing. Carrying items such as branded merchandise, custom packaging, and advertising materials can give you more visibility than you might think. Print marketing leaves a lasting impression on your customers and helps introduce your shop to new audiences! Looking for some inspiration? Here are a few ideas to get you started!

What’s Your Niche?

Finding your niche and being known for something is one of the greatest marketing strategies. When a business is “known for something” specific, you’re positioning your shop to give a clear, memorable reason to choose you over everyone else. If you’re not “known” for something, customers default to comparing on price, convenience, social media, or “who’s closest,” and most of the time, that’s a race that’s hard to win.