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Jamie Jamison

Stay Top of Mind: Print Marketing for Your Flower Shop

Digital marketing is essential, but the printed materials in your shop and those that leave with your orders have a major impact on your marketing. Carrying items such as branded merchandise, custom packaging, and advertising materials can give you more visibility than you might think. Print marketing leaves a lasting impression on your customers and helps introduce your shop to new audiences! Looking for some inspiration? Here are a few ideas to get you started!

What’s Your Niche?

Finding your niche and being known for something is one of the greatest marketing strategies. When a business is “known for something” specific, you’re positioning your shop to give a clear, memorable reason to choose you over everyone else. If you’re not “known” for something, customers default to comparing on price, convenience, social media, or “who’s closest,” and most of the time, that’s a race that’s hard to win.