Most florists see billing statements as just paperwork, but the thing is, every customer opens their statement. They’re checking their balance, looking for credits, and reviewing charges. Which means… you have their full attention. So why not use that moment to reinforce your brand and drive more sales? Here’s how to turn your customer statements into a smart marketing tool for your shop.
Start With Strong Branding
Your statement should remind customers who you are and how to reach you.
Make sure every statement includes:
- Store Logo
- Store Name
- Store Telephone Number
- Store Email
- Store Address
Send the Right Message to the Right Customer
Deliver customized messages depending on age, gender, relationship (retail, business, personal), income, and participation in loyalty programs. Convey the right message to the right target market.
For example, loyalty members can see reminders about available rewards, corporate clients can receive bulk-order promotions, frequent holiday shoppers can see early-bird specials, high-value customers can receive exclusive offers. When you customize messaging, it feels intentional instead of generic, and intentional marketing performs better.
Add Promotions & Coupons
Since most people open their billing statements, this makes it a prime space for upcoming specials, holiday promotions, limited-time offers, and loyalty updates. Use any extra space wisely. Add a clearly designed coupon section or highlight a current promotion.
Improve the Layout for a Better Customer Experience
Formatting matters more than you think! A cluttered, hard-to-read statement can lead to frustration. Some things to pay attention to are the font size for readability, clearly separated sections, and highlighted totals and due dates. Be sure to keep spacing clean and organized and make promotions stand out visually.
It’s also valuable to let customers choose their delivery method of choice. Some may prefer online or some may still prefer mail.
Your customer statement is one of the few communications you can usually count on customers to open and read, so don’t let that opportunity go to waste. With intentional branding, personalized messaging, clear formatting, and strategic promotions, your invoice can do more than collect payments, it can encourage repeat purchases. Small adjustments to layout, readability, and targeted offers can make a big impact on how your business is perceived and how often customers return. Take a moment to review your current statement and ask yourself: is it just a bill, or is it working as a marketing tool for your shop?