User Reviews
You know how great your flower shop is, but getting positive customer reviews certainly validates it! Often, potential customers will check out the reviews for your business because it gives them a glimpse into what it’s like to work with you. This can make or break a first impression, so you want to make sure your reviews are positive.
Customers are going to give their honest opinion, so if they have good things to say about your store, people will be more likely to check it out. Don’t build your business solely around getting positive reviews; instead, create a positive experience for your customers.
Ways to Prompt Reviews
Create a QR code that leads to your review pages. Ask your customers to leave a rating and review of your business. Create a digital form and send it along with any digital receipts or email marketing.
While you cannot monetarily prompt your customers to leave a good review, you can encourage them to rate their experience online. Display a QR code to conveniently link to your profiles or social media. Ask for feedback at the end of a service, and if you are in a period of training or growth, ask them what you could do to make the process easier.
Reviews are not only to build the confidence of the business, but rather to see where something may be lacking or ways to be better. Don’t feel discouraged if there is one bad review in a sea of good reviews. Rather, consider what was mentioned and try to improve the experience for the next person.
Review Essentials
Have ways for customers to give you reviews, such as FSN profiles, Google Local, social media, etc. Encourage customer reviews with things like reminders in enclosure cards. Put great customer reviews on your advertisements, it makes it more relatable.
Consider showing testimonials on your website. If you have especially good things written about your business, include them somewhere they can be seen! Give potential customers a reason to trust you.
Customer reviews can impact your business in a big way. Make sure they are positive and represent your business well. But, don’t provide excellent service solely for the reward of a good review, but because your business values creating a positive experience. Read more about how to ensure positive customer experiences and reviews with our blog, “Turning Satisfied Customers into Ambassadors.”