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Flower Shop Network Education Center

Flower Shop Network

Sustainable Floristry

Florists, like many other industries, are adapting to eco-friendly practices that benefit the environment and promote sustainability. Learning how to create beautiful, meaningful arrangements while minimizing your ecological footprint is valuable for the longevity of the floral industry. Explore some key techniques your shop can adopt to go green!

Florist putting box of mums into back of delivery van and smiling at camera

Marketing on Wheels: Delivery Vehicles 101

In the competitive world of floristry, every opportunity to advertise your business counts. One of the most effective and often overlooked methods is utilizing your delivery vehicles as mobile billboards! By transforming your delivery vehicle into a moving advertisement, you can significantly increase brand awareness and attract new customers. Here’s how you can make the most of this strategy.

Consistent Online Visibility for Florists

Maintaining consistent NAP information and regularly checking in on your online presence are foundational steps to enhancing your online visibility. Use our tips to build trust with search engines and customers, increasing your online visibility and shop’s success.

A florist is filming herself with a camera on a tripod while she works on arranging plants

Influencer Marketing For Florists

For florists, partnering with influencers can be an excellent way to showcase your designs, attract new customers, and build your brand. This blog will guide you through the process of collaborating with the influencers right for you!

Business card header

Guide to Florist Business Cards

Business cards may seem like a small detail in the grand scheme of running a flower shop, but they are a powerful marketing tool that can leave a lasting impression.