The new year is coming soon, and there’s no better time to promote flower subscriptions in your flower shop. But what are all the details that go into marketing a subscription and how to keep it exciting all year long? We’ve compiled a list of ways to bring new life and excitement to your flower subscriptions!
Customer feedback can make or break a business’s reputation; therefore, you want to provide every person with a great experience with your brand, service, or products. Finding the right words during a customer service call, going the extra mile for your clients, and staying true to your business practices never goes unnoticed. We’ve compiled a list of ways to turn your satisfied customers into happy ambassadors!
The rush of the holiday season is here, are you ready? With Small Business Saturday, Black Friday, Cyber Monday, and Christmas occurring over the next few weeks, you need a plan in place for all the holiday shoppers. We’ve compiled a list of helpful ways to make the day go smoothly, as well as a few ideas to maximize your holiday sales!
You take pride in your flower shop, and in the slower seasons, it’s beneficial to take the time to restructure or reorganize your business. Whether your shop has been open for 30 years or just a few months, investing your time into improving your flower shop shows the care you have for it. Though at times keeping a clean and organized shop can feel overwhelming, once you have patterns, routines, or structured plans in place, it comes naturally!
A business isn’t just the products or services that are sold, the building, or the branding; it’s the people. The people are the heart and soul of what makes a business great. Marketing strategies, promotional materials, and advertising are great ways to get your name out there, but happy employees, staff, partners, and customers are the lifeblood and the single greatest promotion for you. Those that saw you from the beginning and still stick around are your biggest cheerleaders, now it’s time to celebrate them too.
If only it were as simple as mastering something on the second or third try! Sometimes we can get in a rut and think there is nothing more to learn, particularly when it’s been your specialty for years. So then, why is it important that florists continue educating themselves, regularly updating design methods, or even emplore new marketing techniques? We’ve compiled a list of effective ways to learn what’s new in the world of floristry and why it’s beneficial!
If you’re just starting out in the florist business, there are essential things you must put into place. But what if the usual cornerstone step isn’t acquiring a business space or storefront? This notable difference doesn’t have to hold you back, it can propel you in different ways! Whether it is just temporary or the way you want to run your flower business, here is a comprehensive list of things to consider and tips to help push you forward!
The way your business is marketed shows prospective clients how well they will be taken care of. Through your social media, website, and online marketing, you’re sending more messages than perhaps you realize. We’ve created a list of ways that show consistency is key in creating a regularly updated and modern online presence.
Navigating bottom lines, wholesalers, and designing while staying up to date on trends can be laborious, but as a business owner, it’s a part of… Read More »How to Elevate Your Brand
Every florist worth their clippers knows the goal is to make it through Mother’s Day in May, but the respite afterwards is only relaxing for so long. What happens to those consistent calls, emails about events, and never-ending walk-ins that were there only a few weeks ago? Transitioning from one busy season to another takes patience, precision, and trust in your loyal customers. Here are some ways to make the most of this “season between busy seasons.”
Read More »How to Sustain the Summer