Navigating bottom lines, wholesalers, and designing while staying up to date on trends can be laborious, but as a business owner, it’s a part of the process if you want to progress and grow. We’ve compiled a list of key tips to help you take your shop to the next level, whether you’re just starting or have been in the business for a long time.
Every business has to start somewhere, even if it feels insignificant at first. The importance is not staying stagnant. One undeniable advantage of a creativity-based profession is the room for growth and change. Here are a few helpful tricks that will elevate your brand and create an expensive, chic appeal to your brand, design style, and store.
Consistency in content
Social media has become the benchmark of a good brand nowadays. It isn’t all about a large following; it’s about consistency across all bases. Having a curated style guide will elevate your social pages. This means you need to establish the style of content you create that comes naturally, because you will need to see it through and stay consistent with it.
Graphics
If your brand posts graphics for holiday sales or promotions, use the same fonts for each graphic and tie together a basic color scheme that matches the colors of your logo. This simple change will create an even and matching grid, which is more pleasing to the eye than graphics all over the place. A brand that utilizes graphics only on occasion is more appealing to clients and customers than using one for every post. Give your feed a nice mixture of informative posts, events, arrangements, deals at your shop, behind-the-scenes, and detailed flower photos.
Posting Schedule
Create a careful schedule for posting, and you are likely to see growth. Customers enjoy seeing what is currently available at a flower shop and an idea of your style. Don’t leave them guessing with a stream of graphics or stock images. Make it authentic! Show your audience the faces behind the flowers, the arrangements going out of your doors, and the events you’re designing.
Photo Area
Have a designated spot for photographing arrangements and be diligent with it. An easy way to add consistency is by simply taking photos in the same place with the same background. It creates unity in your images, making it look more chic and expensive. Once you start to grow, you can create a set with a few lights or different backdrops, but to begin, all you need is a blank wall and to photograph from the same angle.
Flower Selection
Notably, the selection of flowers is the most noticeable benchmark of a chic and elevated brand. More expensive stems such as ranunculus, peony, and lily of the valley provide a feeling of exclusivity due to their short growing seasons as well as their natural, uncommon beauty. Some flowers appear more luxurious in ways others do not. In other words, a daisy is not of the same caliber as an orchid. Every flower has its place in design; however, if you’re looking to elevate your selection of flowers, you’ll need to reach for new boxes at your wholesaler.
Advancing Design Skills
New flowers bring new designs, which bring new clients. Continuing to expand your craft shows versatility and can help you gain access to a new market. Original design is the greatest asset you can have as a growing flower shop. Look for inspiration in books, magazines, and social posts to find a style that resonates with you. Advancing your design skills will also help breathe new life into your store if it begins to feel stale. Learning a new style can keep day-to-day arranging from feeling monotonous.
Transparent Pricing
This tip is more common among restaurants, but is easily applicable to the floral industry. Listing where all materials were sourced creates understanding of pricing. If your shop purchases Ecuadorian roses from a wholesaler, you should include this in your information. Customers love exclusivity and knowing what they are getting. This little brag can enhance their likelihood of purchasing and enjoying it in their home. Similarly, transparent pricing will add a glimpse into your business that people will consider genuine and helpful. By listing costs that go into an arrangement, such as labor, delivery, vase, flowers, transportation of wholesale, and so on, it breaks down the mystery of why your flowers cost what they do.
Store Design
The atmosphere of your flower shop is undeniably the most noticeable aspect of an elevated brand. Whether your shop is modern, rustic, traditional, or minimally decorated, the way you present your store sets the tone of the business. A clean environment with natural light and decorations will liven up your space. Having a neat delivery system and a photo area will assist in having designated places that are functional and appealing.
In Conclusion
While terms like “elevated, chic, classy, timeless” can mean different things to different people, these are helpful insights into building a brand that is more cohesive. By creating, posting, and making content consistently, the visual appeal and social standing of your business will grow. Implementing changes in flower selection and design can reach a new echelon of clientele by expanding your portfolio. Being transparent with your customers creates trust and can also show authenticity and likability. Update or renovate your store to look more elevated, to represent your branding, and to showcase your creative decorating abilities outside of floral design.