Flower Shop Network Education Center

Jamie Jamison

Just Because You Can Use AI Doesn’t Mean You Should 

AI has been extremely useful in all aspects of business as it has evolved tremendously over the years. Although it may be helpful as an occupied business owner/manager, it’s difficult to determine when it’s appropriate and when it’s not. In today’s competitive market, where “time is money,” many businesses turn to AI to speed up advertising and move quickly to the next project. However, authenticity and originality matter most when it comes to marketing. The overuse of AI within marketing has weakened creativity throughout the advertising world, as things are starting to become too similar, bland, inaccurate, and noticeably AI (which isn’t something you want). Genuine marketing starts with you, AI is just an innovative tool to help you along the way.  

Keeping Your Business Up to Date

Keeping your business up to date for your customers sounds obvious, right? But are you doing it in a way that appeals to their eyes or just yours? External appearances often are overlooked when you’re busy trying to manage your business or in the middle of a holiday rush! But keeping your clientele updated on your business is crucial to demonstrating reliability and strengthening customer relationships. Here are some ways you can market your business to make sure your customers understand exactly what you’re about and what you offer, while keeping it current.

Planning Sales With Seasonal Blooms

Timing is everything, especially for a flower shop! Not just delivering the perfect arrangement, but planning your sales calendar around nature’s schedule. By aligning your promos to what’s in season, you can reduce waste and deliver the freshest arrangements to your customers. Here’s how you can map out a year of successful sales based on seasonal blooms!

Should I Post This?

Are you a business owner wondering what to post or why your posts aren’t getting noticed? You’re not alone! Social media marketing has evolved in the last decade, changing the way marketing will be done forever.