Flower Shop Network Education Center

Articles

Just Because You Can Use AI Doesn’t Mean You Should 

AI has been extremely useful in all aspects of business as it has evolved tremendously over the years. Although it may be helpful as an occupied business owner/manager, it’s difficult to determine when it’s appropriate and when it’s not. In today’s competitive market, where “time is money,” many businesses turn to AI to speed up advertising and move quickly to the next project. However, authenticity and originality matter most when it comes to marketing. The overuse of AI within marketing has weakened creativity throughout the advertising world, as things are starting to become too similar, bland, inaccurate, and noticeably AI (which isn’t something you want). Genuine marketing starts with you, AI is just an innovative tool to help you along the way.  

Valentine’s Day 101

Every florist, wholesaler, and holiday helper knows Valentine’s Day is coming long before the calendar turns over to February. While each flower shop has its preferences, routines, schedules, and ways of avoiding the holiday frenzy, if you’re a new flower shop or designer, you may not know where to begin. For veteran florists, maybe you’ve had a few Valentine’s Days that left you feeling shaken or saying, “What on earth was that?” We’ve compiled a list and created a suggested schedule to help you navigate the biggest sales day of the year!

Flower Subscriptions: 12 Months, 12 Arrangements

The new year is coming soon, and there’s no better time to promote flower subscriptions in your flower shop. But what are all the details that go into marketing a subscription and how to keep it exciting all year long? We’ve compiled a list of ways to bring new life and excitement to your flower subscriptions!

Turning Satisfied Customers Into Ambassadors

Customer feedback can make or break a business’s reputation; therefore, you want to provide every person with a great experience with your brand, service, or products. Finding the right words during a customer service call, going the extra mile for your clients, and staying true to your business practices never goes unnoticed. We’ve compiled a list of ways to turn your satisfied customers into happy ambassadors!

Capture More Holiday Business

The rush of the holiday season is here, are you ready? With Small Business Saturday, Black Friday, Cyber Monday, and Christmas occurring over the next few weeks, you need a plan in place for all the holiday shoppers. We’ve compiled a list of helpful ways to make the day go smoothly, as well as a few ideas to maximize your holiday sales!

Keeping Your Business Up to Date

Keeping your business up to date for your customers sounds obvious, right? But are you doing it in a way that appeals to their eyes or just yours? External appearances often are overlooked when you’re busy trying to manage your business or in the middle of a holiday rush! But keeping your clientele updated on your business is crucial to demonstrating reliability and strengthening customer relationships. Here are some ways you can market your business to make sure your customers understand exactly what you’re about and what you offer, while keeping it current.

Reorganizing and Modernizing Your Flower Shop

You take pride in your flower shop, and in the slower seasons, it’s beneficial to take the time to restructure or reorganize your business. Whether your shop has been open for 30 years or just a few months, investing your time into improving your flower shop shows the care you have for it. Though at times keeping a clean and organized shop can feel overwhelming, once you have patterns, routines, or structured plans in place, it comes naturally!

Sharing the Heart Behind Your Business

A business isn’t just the products or services that are sold, the building, or the branding; it’s the people. The people are the heart and soul of what makes a business great. Marketing strategies, promotional materials, and advertising are great ways to get your name out there, but happy employees, staff, partners, and customers are the lifeblood and the single greatest promotion for you. Those that saw you from the beginning and still stick around are your biggest cheerleaders, now it’s time to celebrate them too.

How Continuing Education Keeps Florists Ahead of the Curve

If only it were as simple as mastering something on the second or third try! Sometimes we can get in a rut and think there is nothing more to learn, particularly when it’s been your specialty for years. So then, why is it important that florists continue educating themselves, regularly updating design methods, or even emplore new marketing techniques? We’ve compiled a list of effective ways to learn what’s new in the world of floristry and why it’s beneficial!