Flower Shop Network Education Center

Articles

Floral Art Installations: Taking Design Beyond the Vase

Everyone loves a showstopper, and walking into a wedding or special event with a stunning display of flowers is something you’ll always remember. As a florist, you live for the “oohs,” “ahh’s,” and “how did you make that?” In designing a floral art installation, you know what it takes to build something beautiful, while hiding the mechanics that make it possible. We’ve compiled a bit of inspiration for your next event installation and some tips that will help even a first-time floral designer!

flower shop sign

Outdoor Signage for Florists

Making a strong first impression is important, and your storefront is often the first interaction customers have with your flower shop. If you’re not fully utilizing your shop windows, sidewalks, outdoor signage, and other storefront decor, you may be missing valuable marketing opportunities. Your storefront should clearly communicate who you are, what you offer, and how customers can order, even after hours.

Show Your Best Work: Putting Together a Portfolio

A well-composed portfolio displays your brand, previous works, and personal flair. It’s the perfect way to generate credibility and build a reputation. For clients, consumers, and other businesses, a portfolio helps them visualize what it is like working with you. Putting together a full display of your work doesn’t have to be confusing. We’ve compiled a list of things to consider when collecting your greatest works and creating your portfolio.

phone taking a picture of flowers

Social Media for Beginners

If social media feels overwhelming, you’re not alone. Many florists know they should be posting, but aren’t sure where to begin, what to share, or which platform actually makes sense for their shop. The good news is, you don’t have to be everywhere. You just have to start!

florist handing flowers and receiving credit card

Florist Guide to Customer Billing Statements

Most florists see billing statements as just paperwork, but the thing is, every customer opens their statement. They’re checking their balance, looking for credits, and reviewing charges. Which means… you have their full attention. So why not use that moment to reinforce your brand and drive more sales? Here’s how to turn your customer statements into a smart marketing tool for your shop.

man holding a magazine surrounded by plants

Press Release Guide for Florists

A press release is a written announcement sent to media outlets to share newsworthy updates about your flower shop. It helps generate publicity, build credibility, and increase community awareness. Today, press releases are typically distributed via email to editors, journalists, bloggers, and digital media contacts, and are rarely mailed or faxed.

flowers on a newspaper

Print Advertising for Florists

Print advertising can still be an effective way to promote your flower shop when done strategically. The key is choosing the best places to advertise. Local newspapers, community magazines, event programs, school sports booklets, church bulletins, and neighborhood mailers can all help you reach customers in your service area, especially for sympathy and everyday occasions.

Just Because You Can Use AI Doesn’t Mean You Should 

AI has been extremely useful in all aspects of business as it has evolved tremendously over the years. Although it may be helpful as an occupied business owner/manager, it’s difficult to determine when it’s appropriate and when it’s not. In today’s competitive market, where “time is money,” many businesses turn to AI to speed up advertising and move quickly to the next project. However, authenticity and originality matter most when it comes to marketing. The overuse of AI within marketing has weakened creativity throughout the advertising world, as things are starting to become too similar, bland, inaccurate, and noticeably AI (which isn’t something you want). Genuine marketing starts with you, AI is just an innovative tool to help you along the way.  

Valentine’s Day 101

Every florist, wholesaler, and holiday helper knows Valentine’s Day is coming long before the calendar turns over to February. While each flower shop has its preferences, routines, schedules, and ways of avoiding the holiday frenzy, if you’re a new flower shop or designer, you may not know where to begin. For veteran florists, maybe you’ve had a few Valentine’s Days that left you feeling shaken or saying, “What on earth was that?” We’ve compiled a list and created a suggested schedule to help you navigate the biggest sales day of the year!

Flower Subscriptions: 12 Months, 12 Arrangements

The new year is coming soon, and there’s no better time to promote flower subscriptions in your flower shop. But what are all the details that go into marketing a subscription and how to keep it exciting all year long? We’ve compiled a list of ways to bring new life and excitement to your flower subscriptions!