You just created a Facebook page, now what? Coming into the world of social media can be intimidating, but it’s a great tool to use when it comes to advertising your business. Creating a new Facebook page may seem like a lot of steps at first, especially when you’re not sure where to begin. Here are some helpful tips on what you can do to get your brand-new page started.
Have you ever finished an arrangement, stepped back, and thought… “Something just feels a little off?” Maybe one side looks heavier than the other, the container feels too small, or your eye doesn’t quite know where to look. That’s where the principles of floral design come in! These seven principles can help you understand why a design works, spot what might need adjusting, and make more intentional choices as you create. And chances are, you’re already using many of them without even realizing it.
When it comes to a single arrangement, did you know there are more ways to get eyes on your work than posting just one photo? One arrangement can give you several opportunities to create content across social media. Here are some of our favorites!
The holiday season can be one of the busiest times of the year for florists. Between designing arrangements, fulfilling orders, deliveries, and tending to customers, finding the time to market your shop can become difficult, especially during the holiday season. Getting a head start on your digital marketing can help you stay connected with customers even when your schedule starts filling up. You don’t have to have every post, reel, and email finished months in advance. A little preparation now can make marketing your flower shop feel much easier once the holiday rush begins!
When you want to bring in more orders, running a sale can feel like an easy place to start. A discount can certainly grab attention, but lowering your prices isn’t the only way to encourage customers to buy. In fact, there are plenty of ways to make your products more appealing while protecting the value of your work. Here are six ways to encourage more sales without always reaching for a discount.
The start of a new school year means fresh notebooks, packed schedules, Friday night football, and plenty of opportunities for local businesses to connect with their communities. While back-to-school season may not be a traditional floral holiday, that doesn’t mean florists have to sit this one out! From partnering with local businesses to getting a head start on homecoming, there are plenty of ways for florists to join the back-to-school excitement. Here are seven marketing ideas to help you make the most of the season.
Running a successful flower shop is about bringing in more sales while understanding where your money is going. Expenses like wholesale flowers and payroll are easy to account for, but smaller costs often slip under the radar. Over time, these hidden expenses can quietly reduce your profits without you even realizing it. Identifying them is the first step toward making smarter business decisions and keeping more of what you earn.
When we see the same things repeatedly, we start to tune them out. Our brains are designed to notice change…
When it comes to wedding flowers, color is where the design story begins. Couples are finding inspiration everywhere and bringing those influences into their wedding florals. For florists, staying current with color trends can help guide conversations with couples during wedding consultations. These trending wedding color palettes combine timeless romance with fresh, modern style, giving inspiration for bouquets, boutonnieres, tablescapes, and large-scale installations.
When customers shop for flowers on your website, your pictures make the first impression. Even the most beautiful arrangement can lose some of its impact if the image is dark, blurry, cluttered, or poorly cropped. Strong product photography helps florists attract attention, build trust, and encourage customers to place orders.