Subscription flower services have become increasingly popular as customers seek regular deliveries of fresh, beautiful blooms for their homes and offices. For florists, offering subscription… Read More »Selling Subscription Flower Services
Floral foam has long been a staple in the floral industry for its ability to hold water and support flowers in arrangements. However, its environmental… Read More »Floral Foam Alternatives and Techniques
Table of Contents Running a flower shop is a beautiful and rewarding venture, but like any business, it requires careful financial management to ensure success.… Read More »Managing Finances in a Floral Shop
Using Social Media to Grow Your Business In today’s digital age, social media is a cornerstone of any marketing strategy, especially for visual-centric businesses like… Read More »Grow Your Business with Social Media
Are you ready to ride the wave of the latest social media trends without sinking your brand? Trends are a way to boost your brand’s visibility, while showing off your business’s creativity and personality.
As a flower shop, one of the most important things to know is who your target audience is. In case you’re unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to!
Like many other industries, florists are struggling with supply chain issues. From lack of stock to long shipping times to limited options, we know that finding vases and containers is harder than ever. So what’s the solution? Implementing a vase/container recycling program.
While you have a minute to breathe, take some time to organize the backroom of your flower shop. I know this sounds like an overwhelming or unrealistic task, but once you have have all of your ribbons in place and vases properly stored, you will feel ready to handle any situation that comes your way!