Floral Design

How Continuing Education Keeps Florists Ahead of the Curve

If only it were as simple as mastering something on the second or third try! Sometimes we can get in a rut and think there is nothing more to learn, particularly when it’s been your specialty for years. So then, why is it important that florists continue educating themselves, regularly updating design methods, or even emplore new marketing techniques? We’ve compiled a list of effective ways to learn what’s new in the world of floristry and why it’s beneficial!

Create a Meadow with Kelsey

Hear from Kelsey Thompson about how to create a Meadow Tablescape as a part of the newest natural-inspired aesthetic trend. Beginning with creating a structure for your base, Kelsey shows you step by step how to design a meadow-style arrangement with many elements like moss, greens, and focal flowers, while keeping height, natural placement, and practicality in mind.

Creating Stunning Centerpieces

Centerpieces are the heart of any event, drawing guests’ eyes to the table and setting the tone for the ambiance. Whether you’re designing for weddings, corporate events, or intimate gatherings, creating stunning centerpieces can enhance your clients’ experience and boost your shop’s business. But how do you craft centerpieces that stand out? We have essential techniques, tips, and trends to help you design breathtaking centerpieces that your customers will love.

Winter Flower Selection and Design

Winter might not be the first season florists think of when it comes to flowers, but it offers a unique opportunity to create breathtaking designs that capture the spirit of the colder months. From festive holiday bouquets to sophisticated wedding arrangements, winter blooms, foliage, and textures provide plenty of inspiration.

Sustainable Floristry

Florists, like many other industries, are adapting to eco-friendly practices that benefit the environment and promote sustainability. Learning how to create beautiful, meaningful arrangements while minimizing your ecological footprint is valuable for the longevity of the floral industry. Explore some key techniques your shop can adopt to go green!