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Flower Shop Network Education Center

Floral Design

Valentine’s Day 101

Every florist, wholesaler, and holiday helper knows Valentine’s Day is coming long before the calendar turns over to February. While each flower shop has its preferences, routines, schedules, and ways of avoiding the holiday frenzy, if you’re a new flower shop or designer, you may not know where to begin. For veteran florists, maybe you’ve had a few Valentine’s Days that left you feeling shaken or saying, “What on earth was that?” We’ve compiled a list and created a suggested schedule to help you navigate the biggest sales day of the year!

How Continuing Education Keeps Florists Ahead of the Curve

If only it were as simple as mastering something on the second or third try! Sometimes we can get in a rut and think there is nothing more to learn, particularly when it’s been your specialty for years. So then, why is it important that florists continue educating themselves, regularly updating design methods, or even emplore new marketing techniques? We’ve compiled a list of effective ways to learn what’s new in the world of floristry and why it’s beneficial!

Create a Meadow with Kelsey

Hear from Kelsey Thompson about how to create a Meadow Tablescape as a part of the newest natural-inspired aesthetic trend. Beginning with creating a structure for your base, Kelsey shows you step by step how to design a meadow-style arrangement with many elements like moss, greens, and focal flowers, while keeping height, natural placement, and practicality in mind.

Creating Stunning Centerpieces

Centerpieces are the heart of any event, drawing guests’ eyes to the table and setting the tone for the ambiance. Whether you’re designing for weddings, corporate events, or intimate gatherings, creating stunning centerpieces can enhance your clients’ experience and boost your shop’s business. But how do you craft centerpieces that stand out? We have essential techniques, tips, and trends to help you design breathtaking centerpieces that your customers will love.