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Flower Shop Network Education Center

Marketing

7 Back-to-School Marketing Ideas for Florists

The start of a new school year means fresh notebooks, packed schedules, Friday night football, and plenty of opportunities for local businesses to connect with their communities. While back-to-school season may not be a traditional floral holiday, that doesn’t mean florists have to sit this one out! From partnering with local businesses to getting a head start on homecoming, there are plenty of ways for florists to join the back-to-school excitement. Here are seven marketing ideas to help you make the most of the season.

did you know with fsn webinar

Did You Know with FSN Webinar July 2026 Recap

Get back to the basics and refresh your marketing skills, take a tour of the FSN Education Center, learn how Page Updates work on your FSN website, and see how FGmarket can help your shop in this Did You Know? with FSN webinar!

Floral Photography Tips Every Florist Should Know

When customers shop for flowers on your website, your pictures make the first impression. Even the most beautiful arrangement can lose some of its impact if the image is dark, blurry, cluttered, or poorly cropped. Strong product photography helps florists attract attention, build trust, and encourage customers to place orders.

Stay Top of Mind: Print Marketing for Your Flower Shop

Digital marketing is essential, but the printed materials in your shop and those that leave with your orders have a major impact on your marketing. Carrying items such as branded merchandise, custom packaging, and advertising materials can give you more visibility than you might think. Print marketing leaves a lasting impression on your customers and helps introduce your shop to new audiences! Looking for some inspiration? Here are a few ideas to get you started!

What’s Your Niche?

Finding your niche and being known for something is one of the greatest marketing strategies. When a business is “known for something” specific, you’re positioning your shop to give a clear, memorable reason to choose you over everyone else. If you’re not “known” for something, customers default to comparing on price, convenience, social media, or “who’s closest,” and most of the time, that’s a race that’s hard to win.

Signs It’s Time to Invest in Digital Marketing for Your Shop

Most small business owners don’t wake up thinking they should hire a marketing agency right off the bat. Usually, it starts with frustration and burnout. Running a small business while also handling social media, your website, SEO, ads, and so much more can make you feel like you’re working harder but not growing faster. You begin to feel like your social media is inconsistent and your website isn’t converting, which leads to stress and not knowing what your next step should be. How do you know when it’s time to ask for help? Here are some of the clearest signs!

Write Your Way to More Customers

A blog is the perfect way to reach new customers! If you have a passion for writing or want a way to share all the new exciting things happening in your shop, starting a blog is a great place to begin! Today, blogs can be created and published right on your own website, making it easy to connect with customers and keep your content all in one place. Writing blog articles is also a great way to showcase your expertise and show off what makes your shop different from the rest!

flower shop sign

Outdoor Signage for Florists

Making a strong first impression is important, and your storefront is often the first interaction customers have with your flower shop. If you’re not fully utilizing your shop windows, sidewalks, outdoor signage, and other storefront decor, you may be missing valuable marketing opportunities. Your storefront should clearly communicate who you are, what you offer, and how customers can order, even after hours.