Customer Service Tips with Amy
Amy Breckenridge shares tips on how to sound professional on the phone and how to handle complaints gracefully. Check it out!
Sales
Handling Customer Complaints Gracefully
Customer complaints are an inevitable part of running any business, but for florists, they can feel especially personal. Flowers are often bought for life’s most emotional moments — weddings, funerals, birthdays, and anniversaries—so, when something goes wrong, it can impact not just your reputation but the emotions tied to these significant events. In the world of floristry, where personal relationships and community engagement often drive business, customer retention is key to your success. Handling complaints gracefully is an art, and we’ve got some key tips to help you in those unavoidable situations!
Improving In-Store Sales Experience
Running a flower shop is an art form where the beauty of your blooms can only take you so far. The real magic happens when you create a shopping experience that makes customers feel welcomed, inspired, and ready to buy. Read our actionable tips to elevate your in-store sales experience, making every visit to your shop an unforgettable one.
Upselling Techniques That Actually Work
In the competitive world of floristry, maximizing each customer interaction is crucial for increasing revenue and ensuring business growth. Upselling, the practice of encouraging customers to purchase a more expensive item or add additional products, is an essential strategy for florists. We’ve listed some easy upselling techniques that florists can implement to enhance their sales and customer satisfaction!
Summer Strategies: Create Customer Interactions
Kelsey Thompson from Petals & Profits discusses strategies to improve summer sales for florists.
Selling Subscription Flower Services
Subscription flower services have become increasingly popular as customers seek regular deliveries of fresh, beautiful blooms for their homes and offices. For florists, offering subscription services can provide a steady revenue stream and foster long-term relationships with clients. This white paper will explore actionable items and techniques for successfully selling subscription flower services.
Shop Talk with Tim: Expert Telephone Sales Tips Part 1: Identifying the Problems
Tim gives six rules to follow when approaching new sales opportunities, like “never use bland adjectives when describing design shape” and “never assume the spelling of names or addresses.”
Shop Talk with Tim: March, Mother’s Day Action Plan
In this month’s Shop Talk, Tim points out key ways to prepare any flower shop for Mother’s Day sales via phone, store, and website.
Shop Talk With Tim: Valentines Action Plan
This video gives you a clear action plan to get ready for Valentine’s Day sales, answering key questions like: How much inventory should you order for the holiday rush? And how can you make sure you are properly staffed to get through the day?
Shop Talk With Tim: Valentine’s Day Tips
The biggest floral holiday can be overwhelming for experienced florists and new florists. Tim Huckabee walks you through tips and tricks to navigate Valentine’s Day with ease.
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