When you want to bring in more orders, running a sale can feel like an easy place to start. A discount can certainly grab attention, but lowering your prices isn’t the only way to encourage customers to buy. In fact, there are plenty of ways to make your products more appealing while protecting the value of your work. Here are six ways to encourage more sales without always reaching for a discount.
Get back to the basics and refresh your marketing skills, take a tour of the FSN Education Center, learn how Page Updates work on your FSN website, and see how FGmarket can help your shop in this Did You Know? with FSN webinar!
Customer loyalty is one of the most valuable assets a flower shop can build. The good news is, building customer loyalty doesn’t require complicated marketing strategies. Here are four simple ways florists can encourage repeat business and turn one-time buyers into loyal customers.
It’s a question almost every florist asks at some point: Should I run a discount to get more orders? It can seem like an easy win. Lower prices should bring in more customers and increase sales. But discounting is a lot more complicated than it looks. If it’s not used carefully, it can hurt your bottom line. Before you launch your next promotion, it’s worth taking a closer look at when discounts help your business and when they may be doing more harm than good.
A well-composed portfolio displays your brand, previous works, and personal flair. It’s the perfect way to generate credibility and build a reputation. For clients, consumers, and other businesses, a portfolio helps them visualize what it is like working with you. Putting together a full display of your work doesn’t have to be confusing. We’ve compiled a list of things to consider when collecting your greatest works and creating your portfolio.
Every florist, wholesaler, and holiday helper knows Valentine’s Day is coming long before the calendar turns over to February. While each flower shop has its preferences, routines, schedules, and ways of avoiding the holiday frenzy, if you’re a new flower shop or designer, you may not know where to begin. For veteran florists, maybe you’ve had a few Valentine’s Days that left you feeling shaken or saying, “What on earth was that?” We’ve compiled a list and created a suggested schedule to help you navigate the biggest sales day of the year!
The rush of the holiday season is here, are you ready? With Small Business Saturday, Black Friday, Cyber Monday, and Christmas occurring over the next few weeks, you need a plan in place for all the holiday shoppers. We’ve compiled a list of helpful ways to make the day go smoothly, as well as a few ideas to maximize your holiday sales!
Timing is everything, especially for a flower shop! Not just delivering the perfect arrangement, but planning your sales calendar around nature’s schedule. By aligning your promos to what’s in season, you can reduce waste and deliver the freshest arrangements to your customers. Here’s how you can map out a year of successful sales based on seasonal blooms!
Every florist worth their clippers knows the goal is to make it through Mother’s Day in May, but the respite afterwards is only relaxing for so long. What happens to those consistent calls, emails about events, and never-ending walk-ins that were there only a few weeks ago? Transitioning from one busy season to another takes patience, precision, and trust in your loyal customers. Here are some ways to make the most of this “season between busy seasons.”
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