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Flower Shop Network Education Center

Sustainable Floristry

Introduction

Read Time: 4 minutes

Florists, like many other industries, are adapting to eco-friendly practices that benefit the environment and promote sustainability. Learning how to create beautiful, meaningful arrangements while minimizing your ecological footprint is valuable for the longevity of the floral industry. Explore some key techniques your shop can adopt to go green!

Best Practices

Source Local and Seasonal Blooms

One of the easiest ways to reduce your carbon footprint is by sourcing local and seasonal flowers. When you choose blooms that are in season and grown nearby, you reduce the need for transportation, packaging, and the use of pesticides. Plus, locally grown flowers tend to be fresher and last longer!

Pro Tip

Connect with local farmers or flower markets to support your community while embracing sustainability.

Embrace Foam-Free Arrangements

Traditional floral foam is a popular tool for stabilizing arrangements, but it’s not eco-friendly. Floral foam is made of plastic and contributes to microplastic pollution. Luckily, there are alternatives! Florists can use chicken wire, reusable flower frogs, or natural materials like branches to support their designs. Check out our Floral Foam Alternative article for more ideas! 

Challenge Yourself! Try creating arrangements without floral foam—it’s a fun way to get creative and reduce waste!

Compost Plant Waste

After a long day of creating beautiful bouquets, florists often have a lot of plant waste. Instead of throwing it in the trash, try starting a compost pile. Composting reduces landfill waste and provides nutrient-rich soil for future flowers and plants.

Pro Tip

If you don’t have the space for composting, partner with local community gardens or farms that can use your organic waste.

Use Sustainable Packaging

Eco-friendly floristry goes beyond just the flowers. The packaging you use can have a big impact. Opt for biodegradable or recyclable materials like kraft paper, jute twine, reusable containers, or even local newspapers. Say goodbye to plastic wrap and non-recyclable ribbons!

Let your clients know that their arrangements come with sustainable packaging—this can be a great selling point for eco-conscious customers.

Repurpose and Reuse

Being sustainable also means reducing the need for new materials. Instead of buying new vases or containers, repurpose items like mason jars, teapots, or vintage containers. It adds a unique touch to your designs while cutting down on waste.

Get creative! Encourage customers to bring in their own containers for a discount—this keeps the eco-friendly cycle going!

Educate You Customers

Finally, one of the most important parts of sustainable floristry is sharing the message with your clients. Let them know about the eco-friendly techniques you use and why they matter. When people understand the impact of their choices, they’re more likely to support and invest in sustainable options.

Don’t forget to spread the word! Include a note in your shop or on your website explaining your commitment to sustainability. It’s a great way to build trust and loyalty with environmentally-conscious customers.

Conclusion

Sustainability isn’t just a trend; it’s the future of floristry. By adopting these eco-friendly techniques, you protect the planet while enhancing your craft. We’re committed to teaching florists how to embrace sustainability in a way that’s both practical and beautiful. Together, we can create a greener, more sustainable future—one arrangement at a time.

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