Making a strong first impression is important, and your storefront is often the first interaction customers have with your flower shop. If you’re not fully utilizing your shop windows, sidewalks, outdoor signage, and other storefront decor, you may be missing valuable marketing opportunities. Your storefront should clearly communicate who you are, what you offer, and how customers can order, even after hours.
What to Include on Store Windows, Doors & Outdoor Signs
At a minimum, your storefront should display:
- Shop name
- Shop logo
- Main phone number
- Website URL
- Store hours
Including your website is especially important. If someone visits while you’re closed, they should immediately know they can still browse and order online.
Tips for Storefront Success
Be Visible and Clear
Make sure your signage is easy to read from the street and avoid cluttered messaging. Your shop should be instantly recognizable as a florist, even to someone driving by quickly. Use clean, legible fonts, ensure proper lighting for evening visibility, and consider adding window decals that clearly state “Florist” if your shop name doesn’t make that obvious.
Market Through Your Windows
Your window displays are valuable (and free!) advertising space. Use them to promote upcoming holidays, showcase your favorite designs, or feature your services like sympathy or weddings. Remember to rotate your displays regularly to keep your storefront fresh.
Use Seasonal & Themed Displays
Themed displays generate excitement and can help customers visualize upcoming occasions. Decorate your storefront for Valentine’s Day, Mother’s Day, Prom and Homecoming, Christmas, and even local festivals or community events. If you sell gift items, incorporate them into your seasonal displays to encourage add-on purchases and increase your average order value.
Utilize Sidewalk Space
If permitted in your area, use sidewalk space to attract attention. Sidewalk chalk signage, A-frame signs with daily specials, and directional signage during busy holidays can all help draw customers inside. Creative sidewalk messaging works especially well in high-traffic downtown areas. Always check local ordinances before placing signage outside.
Experiment & Track What Works
Pay attention to foot traffic patterns when you update displays. Try different themes, styles, or messaging and take note of what increases engagement. Your storefront is one of your most cost-effective marketing tools! Use it intentionally and refine your approach over time. Don’t be afraid to step outside of your shop (literally)!