Artificial intelligence (AI) is no longer the stuff of science fiction or giant tech corporations.
It has become an accessible, practical tool for businesses of all sizes! For some, the idea of integrating AI might feel intimidating or unnecessary, but in 2025, AI can be your shop’s best ally, helping to alleviate workload, streamline operations, and set you up for success.
When you think of marketing tools, websites usually come to mind first, but there are so many other ways to market your business, too. These 14 marketing strategies will boost your visibility, attract customers, promote your business, and build customer loyalty!
Introduction A talented and well-trained team is the backbone of a successful flower shop. Whether you’re growing your team or onboarding your first hire, hiring… Read More »7 Steps for Hiring and Training Employees
Introduction Centerpieces are the heart of any event, drawing guests’ eyes to the table and setting the tone for the ambiance. Whether you’re designing for… Read More »Creating Stunning Centerpieces
Table of Contents Introduction Running a flower shop requires a delicate balance of creativity, customer service, and—often overlooked—legal knowledge. Understanding legal requirements is essential for… Read More »Legal Considerations in the Floral Industry
Event marketing is a powerful tool that can help engage your audience, increase brand awareness, and build stronger customer relationships. For brick-and-mortar shops, in-store events are a great way to attract foot traffic and build brand loyalty!
Table of Contents Introduction Facebook ads have become essential for business owners looking to effectively connect with their target audience. With a large user base… Read More »Creating Engaging Facebook Ads
Introduction Email marketing is one of the most effective ways for florists to connect with customers, showcase unique arrangements, and drive sales. By being a… Read More »Email Marketing Campaigns
Introduction Running a successful flower shop takes more than arranging beautiful flowers (even though that’s the best part). For established florists, planning ahead, especially for… Read More »Holiday Business Planning for Florists
Table of Contents Introduction In the digital age, online reviews can make or break a business. For florists, reviews are particularly important since floral services… Read More »Online Reviews and How to Handle Negative Feedback