Learn About Copyright with Rachel & Jamie
FSN’s Jamie & Rachel talk about what copyright is, how it affects your business, and how to avoid copyright infringement. Be copy-right, not copy-wrong!
FSN’s Jamie & Rachel talk about what copyright is, how it affects your business, and how to avoid copyright infringement. Be copy-right, not copy-wrong!
Every florist worth their clippers knows the goal is to make it through Mother’s Day in May, but the respite afterwards is only relaxing for so long. What happens to those consistent calls, emails about events, and never-ending walk-ins that were there only a few weeks ago? Transitioning from one busy season to another takes patience, precision, and trust in your loyal customers. Here are some ways to make the most of this “season between busy seasons.”
Read More »How to Sustain the Summer
Some of the greatest businesses we’ve known were built on humble beginnings. Though ads, multimedia marketing, brand campaigns, and artificial intelligence are essential tools, the heart of a business rests on the people who started it. Audiences, clients, and consumers all crave something more than just content. They want the reality, genuineness, the “what got them to where they are and how can I become a part of where they are going?”
Read More »Audiences Crave Authenticity
As a flower shop, you’ve more than likely experienced customers walking in and admiring your work but leaving empty-handed. How can you make browsers become… Read More »Browsers to Buyers
Table of Contents Thinking about opening your own flower shop? You’ve found the right place! Flowers are universal mood-lifters and play a big role in… Read More »Starting a New Flower Shop
Artificial intelligence (AI) is no longer the stuff of science fiction or giant tech corporations.
It has become an accessible, practical tool for businesses of all sizes! For some, the idea of integrating AI might feel intimidating or unnecessary, but in 2025, AI can be your shop’s best ally, helping to alleviate workload, streamline operations, and set you up for success.
Introduction A talented and well-trained team is the backbone of a successful flower shop. Whether you’re growing your team or onboarding your first hire, hiring… Read More »7 Steps for Hiring and Training Employees
Table of Contents Introduction Running a flower shop requires a delicate balance of creativity, customer service, and—often overlooked—legal knowledge. Understanding legal requirements is essential for… Read More »Legal Considerations in the Floral Industry
Event marketing is a powerful tool that can help engage your audience, increase brand awareness, and build stronger customer relationships. For brick-and-mortar shops, in-store events are a great way to attract foot traffic and build brand loyalty!
Introduction Running a successful flower shop takes more than arranging beautiful flowers (even though that’s the best part). For established florists, planning ahead, especially for… Read More »Holiday Business Planning for Florists