Collaborating with event planners can open up a new revenue stream for florists and provide opportunities for long-term growth. By establishing strong partnerships with event planners, florists can secure a steady flow of high-profile projects, ranging from weddings to corporate events. This white paper explores actionable techniques and strategies for florists to build and maintain successful partnerships with event planners.
Kelsey Thompson from Petals & Profits discusses planning and buying strategies for florists.
Running a flower shop is a beautiful and rewarding venture, but like any business, it requires careful financial management to ensure success. From budgeting and pricing to managing cash flow and expenses, getting a handle on your shop’s finances is crucial. In this guide, we’ll walk you through essential financial management strategies to help you keep your floral shop flourishing.
Join Tim Huckabee to learn new techniques for selling in-store and over the phone. These helpful tips include offering add-ons, taking the card message before choosing flowers so you can learn more about the occasion, and using the point of sale system to spot new and returning customers.
Tim gives six rules to follow when approaching new sales opportunities, like “never use bland adjectives when describing design shape” and “never assume the spelling of names or addresses.”
This video gives you a clear action plan to get ready for Valentine’s Day sales, answering key questions like: How much inventory should you order for the holiday rush? And how can you make sure you are properly staffed to get through the day?
The biggest floral holiday can be overwhelming for experienced florists and new florists. Tim Huckabee walks you through tips and tricks to navigate Valentine’s Day with ease.
Like many other industries, florists are struggling with supply chain issues. From lack of stock to long shipping times to limited options, we know that finding vases and containers is harder than ever. So what’s the solution? Implementing a vase/container recycling program.
Learn how to improve your sympathy sales, ensuring you provide the care your customers need while pricing your work appropriately.
This video offers a sample of the 15-minute florist workshops, where we break down a recorded phone call from a shopper to a flower shop. You’ll learn valuable insights on how to handle similar situations.