Flower Shop Network Education Center

Floral Design

How Continuing Education Keeps Florists Ahead of the Curve

If only it were as simple as mastering something on the second or third try! Sometimes we can get in a rut and think there is nothing more to learn, particularly when it’s been your specialty for years. So then, why is it important that florists continue educating themselves, regularly updating design methods, or even emplore new marketing techniques? We’ve compiled a list of effective ways to learn what’s new in the world of floristry and why it’s beneficial!

Create a Meadow with Kelsey

Hear from Kelsey Thompson about how to create a Meadow Tablescape as a part of the newest natural-inspired aesthetic trend. Beginning with creating a structure for your base, Kelsey shows you step by step how to design a meadow-style arrangement with many elements like moss, greens, and focal flowers, while keeping height, natural placement, and practicality in mind.

Sustainable Floristry

Florists, like many other industries, are adapting to eco-friendly practices that benefit the environment and promote sustainability. Learning how to create beautiful, meaningful arrangements while minimizing your ecological footprint is valuable for the longevity of the floral industry. Explore some key techniques your shop can adopt to go green!