Flower Shop Network Education Center

Floral Design

Floral Design: Trending Wedding Colors

When it comes to wedding flowers, color is where the design story begins. Couples are finding inspiration everywhere and bringing those influences into their wedding florals. For florists, staying current with color trends can help guide conversations with couples during wedding consultations. These trending wedding color palettes combine timeless romance with fresh, modern style, giving inspiration for bouquets, boutonnieres, tablescapes, and large-scale installations.

Floral Art Installations: Taking Design Beyond the Vase

Everyone loves a showstopper, and walking into a wedding or special event with a stunning display of flowers is something you’ll always remember. As a florist, you live for the “oohs,” “ahh’s,” and “how did you make that?” In designing a floral art installation, you know what it takes to build something beautiful, while hiding the mechanics that make it possible. We’ve compiled a bit of inspiration for your next event installation and some tips that will help even a first-time floral designer!

Valentine’s Day 101

Every florist, wholesaler, and holiday helper knows Valentine’s Day is coming long before the calendar turns over to February. While each flower shop has its preferences, routines, schedules, and ways of avoiding the holiday frenzy, if you’re a new flower shop or designer, you may not know where to begin. For veteran florists, maybe you’ve had a few Valentine’s Days that left you feeling shaken or saying, “What on earth was that?” We’ve compiled a list and created a suggested schedule to help you navigate the biggest sales day of the year!