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Social Media

male florist with buckets of white flowers cutting stems

Simple Ways to Grow Your Facebook Page for Florists

You just created a Facebook page, now what? Coming into the world of social media can be intimidating, but it’s a great tool to use when it comes to advertising your business. Creating a new Facebook page may seem like a lot of steps at first, especially when you’re not sure where to begin. Here are some helpful tips on what you can do to get your brand-new page started.

woman taking a photo of another woman with flower bouquets

One Arrangement, Multiple Posts!

When it comes to a single arrangement, did you know there are more ways to get eyes on your work than posting just one photo? One arrangement can give you several opportunities to create content across social media. Here are some of our favorites!

7 Back-to-School Marketing Ideas for Florists

The start of a new school year means fresh notebooks, packed schedules, Friday night football, and plenty of opportunities for local businesses to connect with their communities. While back-to-school season may not be a traditional floral holiday, that doesn’t mean florists have to sit this one out! From partnering with local businesses to getting a head start on homecoming, there are plenty of ways for florists to join the back-to-school excitement. Here are seven marketing ideas to help you make the most of the season.

Floral Photography Tips Every Florist Should Know

When customers shop for flowers on your website, your pictures make the first impression. Even the most beautiful arrangement can lose some of its impact if the image is dark, blurry, cluttered, or poorly cropped. Strong product photography helps florists attract attention, build trust, and encourage customers to place orders.

phone taking a picture of flowers

Social Media for Beginners

If social media feels overwhelming, you’re not alone. Many florists know they should be posting, but aren’t sure where to begin, what to share, or which platform actually makes sense for their shop. The good news is, you don’t have to be everywhere. You just have to start!

Should I Post This?

Are you a business owner wondering what to post or why your posts aren’t getting noticed? You’re not alone! Social media marketing has evolved in the last decade, changing the way marketing will be done forever.

Audiences Crave Authenticity

Some of the greatest businesses we’ve known were built on humble beginnings. Though ads, multimedia marketing, brand campaigns, and artificial intelligence are essential tools, the heart of a business rests on the people who started it. Audiences, clients, and consumers all crave something more than just content. They want the reality, genuineness, the “what got them to where they are and how can I become a part of where they are going?”

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Do Paid Social Media Ads Deliver?

Do social media ads really benefit your business? Or are they just another way to take your money with no real return? In reality, social media ads are essential in expanding your reach beyond your core audience, helping you connect with new people who may not have found your shop otherwise.