Timing is everything, especially for a flower shop! Not just delivering the perfect arrangement, but planning your sales calendar around nature’s schedule. By aligning your promos to what’s in season, you can reduce waste and deliver the freshest arrangements to your customers. Here’s how you can map out a year of successful sales based on seasonal blooms!
Every florist worth their clippers knows the goal is to make it through Mother’s Day in May, but the respite afterwards is only relaxing for so long. What happens to those consistent calls, emails about events, and never-ending walk-ins that were there only a few weeks ago? Transitioning from one busy season to another takes patience, precision, and trust in your loyal customers. Here are some ways to make the most of this “season between busy seasons.”
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Hannah Beasley & Sydney Stauffer share the benefits of add-ons! Shop our sister company at www.fgmarket.com for quality wholesale vendors.
Amy Breckenridge shares tips on how to sound professional on the phone and how to handle complaints gracefully. Check it out!
Read Time: 8 minutes Introduction Customer complaints are an inevitable part of running any business, but for florists, they can feel especially personal. Flowers are… Read More »Handling Customer Complaints Gracefully
Introduction Read Time: 8 minutes Running a flower shop is an art form where the beauty of your blooms can only take you so far.… Read More »Improving In-Store Sales Experience
Table of Contents Introduction Read time: 6 minutes In the competitive world of floristry, maximizing each customer interaction is crucial for increasing revenue and ensuring… Read More »Upselling Techniques That Actually Work
Kelsey Thompson from Petals & Profits discusses strategies to improve summer sales for florists. Download Resources Download Presentation
Subscription flower services have become increasingly popular as customers seek regular deliveries of fresh, beautiful blooms for their homes and offices. For florists, offering subscription… Read More »Selling Subscription Flower Services
In this month’s Shop Talk, Tim gives six rules to never break when approaching new sales opportunities, like “never use bland adjectives when describing design… Read More »Shop Talk with Tim: Expert Telephone Sales Tips Part 1: Identifying the Problems