A well-composed portfolio displays your brand, previous works, and personal flair. It’s the perfect way to generate credibility and build a reputation. For clients, consumers, and other businesses, a portfolio helps them visualize what it is like working with you. Putting together a full display of your work doesn’t have to be confusing. We’ve compiled a list of things to consider when collecting your greatest works and creating your portfolio.
Every florist, wholesaler, and holiday helper knows Valentine’s Day is coming long before the calendar turns over to February. While each flower shop has its preferences, routines, schedules, and ways of avoiding the holiday frenzy, if you’re a new flower shop or designer, you may not know where to begin. For veteran florists, maybe you’ve had a few Valentine’s Days that left you feeling shaken or saying, “What on earth was that?” We’ve compiled a list and created a suggested schedule to help you navigate the biggest sales day of the year!
The rush of the holiday season is here, are you ready? With Small Business Saturday, Black Friday, Cyber Monday, and Christmas occurring over the next few weeks, you need a plan in place for all the holiday shoppers. We’ve compiled a list of helpful ways to make the day go smoothly, as well as a few ideas to maximize your holiday sales!
Timing is everything, especially for a flower shop! Not just delivering the perfect arrangement, but planning your sales calendar around nature’s schedule. By aligning your promos to what’s in season, you can reduce waste and deliver the freshest arrangements to your customers. Here’s how you can map out a year of successful sales based on seasonal blooms!
Every florist worth their clippers knows the goal is to make it through Mother’s Day in May, but the respite afterwards is only relaxing for so long. What happens to those consistent calls, emails about events, and never-ending walk-ins that were there only a few weeks ago? Transitioning from one busy season to another takes patience, precision, and trust in your loyal customers. Here are some ways to make the most of this “season between busy seasons.”
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Hannah Beasley & Sydney Stauffer share the benefits of add-ons! Shop our sister company at www.fgmarket.com for quality wholesale vendors.
Amy Breckenridge shares tips on how to sound professional on the phone and how to handle complaints gracefully. Check it out!
Read Time: 8 minutes Introduction Customer complaints are an inevitable part of running any business, but for florists, they can feel especially personal. Flowers are… Read More »Handling Customer Complaints Gracefully
Introduction Read Time: 8 minutes Running a flower shop is an art form where the beauty of your blooms can only take you so far.… Read More »Improving In-Store Sales Experience
Table of Contents Introduction Read time: 6 minutes In the competitive world of floristry, maximizing each customer interaction is crucial for increasing revenue and ensuring… Read More »Upselling Techniques That Actually Work