A blog is the perfect way to reach new customers! If you have a passion for writing or want a way to share all the new exciting things happening in your shop, starting a blog is a great place to begin! Today, blogs can be created and published right on your own website, making it easy to connect with customers and keep your content all in one place. Writing blog articles is also a great way to showcase your expertise and show off what makes your shop different from the rest!
Blog Essentials
When building your blog, make sure it clearly reflects your shop and your brand. Include your shop’s name and use your logo so readers instantly recognize who you are. Keep your posts visually engaging and feature arrangements with direct links to those products so customers can easily shop what they see! Most importantly, make it personal to your story and your shop. Share what inspires you, the meaning behind certain designs, or seasonal trends you are loving right now. Backlink to specific arrangements you mention and even give a shoutout to vendors you use for supplies. It is a great way to build relationships and show the community behind your work. Write articles that are not only informative but centered around topics you genuinely enjoy. When customers can see your passion for your craft, it resonates. People are naturally drawn to businesses that truly love what they do!
Put Your Blog Into Action
Consistency is what turns your blog into a marketing tool. Aim to write at least one article each week or every other week and pay attention to when your audience is most active. Track engagement to see what days and times perform best, then create a posting routine you can stick to. Staying consistent builds trust and keeps your shop top of mind! If you’re not sure what to write about, take inspiration from your shop! Share new products as they arrive in your store, highlight your favorite flowers with links to arrangements that feature them, and introduce your designers so customers can get to know the faces behind the beautiful designs. You can also write about:
- Trends in your community
- How your floral journey started
- Seasonal blooms
- Your favorite recipe
- And much more! Get more inspo from any FSN blog!
Even feature photos from weddings, events, and parties that you’ve designed. The key is to keep your content fresh, relevant, personal, and connected to what is happening in your shop. Keep showing up, keep sharing your story, and watch your blog grow your community!