Keeping Your Business Up to Date
Keeping your business up to date for your customers sounds obvious, right? But are you doing it in a way that appeals to their eyes or just yours? External appearances often are overlooked when you’re busy trying to manage your business or in the middle of a holiday rush! But keeping your clientele updated on your business is crucial to demonstrating reliability and strengthening customer relationships. Here are some ways you can market your business to make sure your customers understand exactly what you’re about and what you offer, while keeping it current.
Keep Your Social Media Fresh and Engaging
Social media is the best way to advertise your business for free! Keeping profiles like Instagram, Facebook, TikTok, and LinkedIn updated provides your customers with the information they need while showcasing your business’s personality! Update your profile photos with current branding, post consistently across all channels about new products, sales, events, community involvement, and highlight it all! When posting, make sure your page engages with other social media accounts— give the love you want to receive! Although it sounds cliché, your social media really is your digital storefront. Post exactly what you want and need your customers to see and watch your business change for the better!
Refresh Your Website Regularly
When people find you on social media, their next step is finding your website! So make sure it’s just as fresh and current as your social content. Keep your product and service listings as well as prices up to date. Your customers expect what they see online to be what they get in-store. Make sure it’s accurate! Also, be sure to keep your contact information up to date, so you never miss a sale. Lastly, show your customers some personality. Customers love knowing there’s a real person behind a brand, so make sure to show them the team and story behind your business that sets you apart from the competition!
Perfect Your Online Listings
Online listings, such as your Google Business Profile, are crucial for accurately marketing your business. Google is one of the first places people go to look you up, and your first impression needs to be accurate and correct. Make sure your business location, hours, exterior photos, and products are accurate for your customers, so they instantly recognize your business and know exactly what to expect. Also, encourage customers to leave reviews so people know your business is active and you can maintain a strong reputation.
Consistency Builds Customer Confidence
Staying current doesn’t have to be complicated; it just takes consistency. Updating your socials, refreshing your website, and keeping your Google listing accurate, every detail shows your customers that your business is active and reliable. Need a hand in keeping your brand current? Flower Shop Network offers social media, SEO, and website updates to help your business stay relevant online! A little attention to keeping things updated goes a long way in helping customers trust your brand and keep them coming back! Find out more at FlowerShopNetwork.com!