Event marketing is a powerful tool that can help engage your audience, increase brand awareness, and build stronger customer relationships. For brick-and-mortar shops, in-store events are a great way to attract foot traffic and build brand loyalty!
Introduction Running a successful flower shop takes more than arranging beautiful flowers (even though that’s the best part). For established florists, planning ahead, especially for… Read More »Holiday Business Planning for Florists
Table of Contents Introduction In the digital age, online reviews can make or break a business. For florists, reviews are particularly important since floral services… Read More »Online Reviews and How to Handle Negative Feedback
Are you ready to start growing your shop? Whether you’re a new florist just getting started or an experienced florist who’s been in the floral… Read More »How to Grow Your Flower Shop
Social media is a powerful tool for building your shop’s personality and fostering customer loyalty. As a business owner, standing out in your respective market means creating connections that go beyond the product or service you offer. It’s about creating an identity that your customers can relate to and trust.
Effective inventory management is crucial for florists to maintain profitability, reduce waste, and ensure customer satisfaction. Given the perishable nature of flowers, it’s essential to… Read More »Inventory Management for Florists
https://www.youtube.com/embed/qnqQLeG3nVg?si=f9Bda8JatUgHbZPw Kelsey Thompson from Petals & Profits discusses a 4th quarter game plan for florists. Download Resources
Collaborating with event planners can open up a new revenue stream for florists and provide opportunities for long-term growth. By establishing strong partnerships with event… Read More »Building Partnerships with Event Planners
https://www.youtube.com/watch?v=Qzf6SzPfHI4 Kelsey Thompson from Petals & Profits discusses planning and buying strategies for florists. Download Resources
Table of Contents Running a flower shop is a beautiful and rewarding venture, but like any business, it requires careful financial management to ensure success.… Read More »Managing Finances in a Floral Shop