Timing is everything, especially for a flower shop! Not just delivering the perfect arrangement, but planning your sales calendar around nature’s schedule. By aligning your promos to what’s in season, you can reduce waste and deliver the freshest arrangements to your customers. Here’s how you can map out a year of successful sales based on seasonal blooms!
Why Seasonal Flowers Sell Better
People are naturally drawn to what feels current and fresh, and that’s exactly what seasonal flowers offer. They’re often what’s trending, last longer, and usually the colors are associated with the time of year!
Month By Month Plan
January
For a fresh start to the year, promote flowers that are in season, like tulips, orchids, and carnations. These soft pastels and whites summon a sense of renewal and are perfect to brighten up one’s home post-holiday! Being able to tie your marketing into self-care and home refresh themes will make your shop align perfectly with the time of year!
February
In February, take advantage of Valentine’s Day promotions with in-season red roses and carnations. Create deals for the “Month of Love” with pre-designed bundles that could include chocolates and candles. Also, don’t forget to market to both romantic partners and friends! Create Galentine’s promos for your customers so everyone can feel the love!
March
March brings the first signs of spring! In your upcoming spring collection, try featuring daffodils, iris, tulips, and even a little green for St. Patrick’s Day! Offer limited-time discounts to help promote the excitement of spring’s return of longer days and fun colors!
April
April is all about purpose and celebration. Use Earth Day and Easter to promote sustainable bouquets and arrangements, including daisies, lilies, tulips, and hints of green! Offer recyclable packaging and market your shop as an eco-friendly choice!
May
May belongs to moms! Use May to promote Mother’s Day all month long with peonies, Ranunculus, and carnations! Try to offer “order early” specials and deliveries while helping customers find arrangements that reflect their mom’s personality!
June
Wedding season is kicking off, and it’s the perfect time to feature floral options for events, from hydrangeas to garden roses. Try to show off your past weddings and maybe put together a “wedding preview” display in your shop! Also, promote offering consultations for brides. Even small weddings and backyard parties need blooms!
July & August
These months are about vibrancy! Try to stock sunflowers, delphinium, and alstromeria for summer birthdays, backyard parties, hostess gifts, and BBQs! To keep things moving during these months, promote a bouquet of the week special to keep things fresh and encourage repeat visits!
September
With fall approaching soon, asters and chrysanthemums are ready to be front and center! Promote “Teacher Appreciation” arrangements and small floral gestures for students and parents adjusting to the beginning of a new season. It’s also a great time to reintroduce calm and cozy arrangements with muted autumn tones and dried mixes!
October
Dahlias, marigolds, and rustic sunflowers are perfect for October’s golden warm tones. Promote and lean into fall vibes with “harvest arrangements” that work for Halloween parties or even just your kitchen table!
November
Centerpieces are everything in November! Use dried flowers, foliage, and rich chrysanthemums to create Thanksgiving table arrangements. Open up your pre-orders early and promote gratitude-themed designs!
December
Poinsettias, orchids, and evergreens help close out the year. Try offering specials like “12 days of florals” or hosting an event and inviting customers to create their own wreaths! The holidays are the most festive time to connect with your community!
Let the Flowers Take The Lead
There’s no need to overcomplicate your promotions, just follow your blooms! Nature provides the inspiration, and you provide the creativity. With some planning and thought, each month is a chance to tell a new story and build a stronger relationship with your community rooted in nature’s beauty and timing!