Digital marketing is essential, but the printed materials in your shop and those that leave with your orders have a major impact on your marketing. Carrying items such as branded merchandise, custom packaging, and advertising materials can give you more visibility than you might think. Print marketing leaves a lasting impression on your customers and helps introduce your shop to new audiences! Looking for some inspiration? Here are a few ideas to get you started!
Advertising Materials
Advertising materials are a quick and easy way to make your shop stand out! Consider creating custom vinyl signage for a perfect photo opportunity among your beautiful flowers. You can also design a variety of flyers to hand out to customers. For a fun, creative touch, use leftover stems or greenery from your arrangements to create tear-away flyers with your shop’s name and phone number. Sidewalk signs are another great way to draw some attention. Customize them with your shop’s unique branding and style to make them eye-catching to people walking by! Also, it’s always a good idea to incorporate a mirror with a touch of branding into your shop to give your customers the perfect selfie mirror while they shop!
Everyday Packaging
Everyday packaging is one of the most crucial elements in your shop to make sure your brand follows the customer out the door! Branding your everyday materials, such as bouquet wrapping paper, ribbon, boxes, flower sleeves, thank you cards, pens, envelopes, the list goes on, gives you the chance to leave your mark on every order! Having your products walk out of your shop without any way to trace them back to you is a big mistake flower shops can make. Start creating packaging that’s unique to your brand and lead every new and returning customer back to shop!
Promotional Items
Promotional items for your shop are an amazing way to get your brand out there while creating a small community! When your customers shop with you and love their experience, they’ll want to represent your brand! It’s always nice to have promotional items for sale, like reusable tote bags or bouquet bags featuring a cute design that matches your brand. Cups and mugs are also a nice way to get your brand into people’s homes. Customize them for customers to purchase on their own or create a mini mug arrangement that comes with the shop’s special keepsake! When purchasing multiple items at a time, buckets with your shop’s branding are always an amazing way to give your customers the option to purchase and use them for years to come. The possibilities are endless with promotional items, and we encourage you to think outside the box!
Turn Every Order Into Marketing
Some people see marketing as an extra detail, but it’s a part of your brand that continues to work long after your customer leaves your shop. Every piece you create that represents your shop is an opportunity to stay on top of people’s minds while also leaving a lasting impression. By putting intention behind the materials you use and sell, you can turn each order into a marketing tool that helps your shop grow naturally!