The way your business is marketed shows prospective clients how well they will be taken care of. Through your social media, website, and online marketing, you’re sending more messages than perhaps you realize. We’ve created a list of ways that show consistency is key in creating a regularly updated and modern online presence.
Navigating bottom lines, wholesalers, and designing while staying up to date on trends can be laborious, but as a business owner, it’s a part of… Read More »How to Elevate Your Brand
FSN’s Jamie & Rachel talk about what copyright is, how it affects your business, and how to avoid copyright infringement. Be copy-right, not copy-wrong!
Every florist worth their clippers knows the goal is to make it through Mother’s Day in May, but the respite afterwards is only relaxing for so long. What happens to those consistent calls, emails about events, and never-ending walk-ins that were there only a few weeks ago? Transitioning from one busy season to another takes patience, precision, and trust in your loyal customers. Here are some ways to make the most of this “season between busy seasons.”
Read More »How to Sustain the Summer
As a flower shop, you’ve more than likely experienced customers walking in and admiring your work but leaving empty-handed. How can you make browsers become… Read More »Browsers to Buyers
You know how great your flower shop is, but getting positive customer reviews certainly validates it! Often, potential customers will check out the reviews for your business because it gives them a glimpse into what it’s like to work with you. This can make or break a first impression, so you want to make sure your reviews are positive.
Table of Contents Thinking about opening your own flower shop? You’ve found the right place! Flowers are universal mood-lifters and play a big role in… Read More »Starting a New Flower Shop
Artificial intelligence (AI) is no longer the stuff of science fiction or giant tech corporations.
It has become an accessible, practical tool for businesses of all sizes! For some, the idea of integrating AI might feel intimidating or unnecessary, but in 2025, AI can be your shop’s best ally, helping to alleviate workload, streamline operations, and set you up for success.
Introduction A talented and well-trained team is the backbone of a successful flower shop. Whether you’re growing your team or onboarding your first hire, hiring… Read More »7 Steps for Hiring and Training Employees
Table of Contents Introduction Running a flower shop requires a delicate balance of creativity, customer service, and—often overlooked—legal knowledge. Understanding legal requirements is essential for… Read More »Legal Considerations in the Floral Industry